Mood Boards

Mood Boards are boards containing  images, text, objects of the same mood e.g. Horror would show dark colours, dark images. Anything relevant to the mood of genre, can be put on a mood board. I have found a good example, which shoes different sections of all genres, with related images & texts. A genre is a category of the same elements and conventions. It is vital the genre comes across to the audience, so they know what genre of film they're going to watch. Everyone has different taste in genre, therefore there cannot be false advertisement, for example if someone enjoys comedy but they find there is violence, that wasn't the film they payed to watch or buy. Genres can get multiple & slightly confusing, therefore Directors have created sub-genres, for example a 'romantic comedy' 'chick flicks', 'fantasy', which would be mixture of two genres, so involving elements from different genres; for example, romance & comedy combined. This mood board shows film genres & sub-genres. These are also other moodboards with a simple genres.

I have starterd my moodboard by getting images of google of thriller posters. I'm also going to add texts/images from magazines/newspapers.

This is my Moodboard for my Movie Poster with the genre 'Thriller'.

Creating a Movie Poster

Stage 1: From deconstructing a number of movie posters, we started to create our own. I decided i'd like my genre of music to be thriller-horror as i felt there was a broader range of ideas, then with comedy-characters laughing etc. Where as thriller, very moody, dark, happy then sad etc. After brainstorming & thinking about horror films, i knew i wanted to base it around a women lost/psycho/in danger etc, so the image would be a close up of her & would make the audience to question, who is she? would is wrong with her?.  I firstly sketched out a drawing of a pretty young, successful woman, with a sub-title 'what happened to a beautiful girl?' To make the audience want to find out what actually happened to her. My friend Monira, is a mixed race beautiful model, who i felt would fit perfectly, and that's where i got my initial title of 'Moni', (in 'Curly' writing) very simplistic but would of

shown the name of the character as the title.

Stage 2: Through developing, planning and more brain-storming my second sketch; i thought of the idea to have two images of the same model but half & half to merge one image, one side would be beautiful as aposed to the other side- ruined, scratched, matted hair etc. I also come up with the idea to cut the name 'Moni' in two, the first two letters (Mo) in curly, pretty writing- next to the beautiful side face & (ni) in bold, distressed font, to relate to the image. I also changed the sub-title to confuse readers even more, '2 sides, 1 person?', i felt this would bring up a number of questions, for example, 'what side?, 'has she got an evil side' etc. Lastly for this sketch, i drew around the image in a square, to show the image in a 'Polaroid image'.

Stage 3: My final sketch, i stuck to the same idea of two different sides of my friend, (beautiful/ruined). This time i could actually draw a Polaroid image, where i then furthered my ideas onto the title. I draw the 2 & 1 big, resulting in the title being '21' with still the sub-titles but smaller next to it, so it looked like: '2sides1person' & also the 2 & 1 would be cut outs from newspapers.

Coicidently, from looking at some movie posters, i found the movie 'Sorority Row' which looks fairly similar to the effect & idea i'm looking for of the photograph layout & mysterious

Cinema Trip: Grown Ups

Wednesday 8th September
We went to the cinema to watch 'Grown Ups', a comedy film by Sony Pictures. It started off with five friends who winning their junior high basketball championship, after leaving school they all led different lives. Until their coach all them years ago who coached them for their championship died, where all of the five men now, meet again. They all lead very different lives, from Hollywood Agent to house father. They all reunite & do activities they did when they were younger. The film is a real fun, action, humorous film. Personally for me it is one of the funniest film's I've seen. It is a good story line & the end loops back to the beginning & history repeats itself, which i felt was very clever. All the choices from characters, story-line, script, for me was brilliant & i felt it was a very good, interesting film.

Deconstructing Movie Posters

Wednesday 8th September
Tasks: Planning a 'real film poster' of our choice of genre, audience etc. Think ahead of what creative decisions we would like to use e.g. the main subject?, blurred effect?, eye contact of model?.

Sketch a plan of our film poster. Look and analyse other existing film posters. Plan & develop ideas.

Today i deconstructed existing TV Posters; The Strangers & The Romantics. Pointing out; colours

 throughout, the main image, title etc & what makes these effective & portray there target audience.
On word document, i have deconstructed these 2 existing posters, with arrows & text box's to describe the colours, images, text, font etc.

Television Adverts

Tuesday 7th September
Today with Simon in Media we talked about audiences/ socio-economic groupings in TV ads, we watched 4 examples of real television advertisements; Honda, Levi, H&M, Envirfone on YouTube. From thoroughly analysing them with notes, i began to put into consideration the audience & the target audience for the specific advert, also putting the socio-economic groupings, Pointing out the; social status, genre, sex & gender i thought about specific aspects the director would of put into consideration for their target audience. For example H&M was specifically for young girls in working class, as the model in the ad was a young female, in red dress & shoes, related to the H&M logo. Specifically I found every detail in an ad, small or big, are put their on purpose to target the audience & each advert has their individual content for their audience. For example, Honda (a popular car) portrays the car being fast, classy, for those who have more money. Where as Envirfone, for a wider audience has a wide range of different individuals in.

I enjoyed this lesson, to analyse and deconstruct different types of ads.