Television Advert Research

We have now started the next assignment on Television Advert Project, we watched a number of Television Adverts that were very explicit & were banned from UK Television, it gave me a good insight into Legal & Ethical Issues & the creation of Television Advert. I am now working on Research into Qualitative & Quantitative Research, Primary & Secondary Research, Research into Dewey Decimal System, & Research into Viewing/Listening/Reading figures.    

Dewey Decimal System

The Dewey decimal system is used in more than 200,000 libraries throughout the world and it has been translated into 35 languages. The Dewey decimal system, using numbers and letters, coordinates materials on the same subject and on related subjects to make items easier to find on the shelves..  All knowledge is divided into ten main classes, which are listed below :

–        

000 Generalities 

100 Philosophy and Psychology

200 Religion

300 Social Science

400 Language

500 Natural Science and Mathematics

600 Technology (Applied Sciences)

700 Arts

800 Literature

900 Geography and History

Responding to Feedback

Today i recieved valuable feedback on my progress from Harry, with my progress so far & my targets which i noted down to improve on:

• Look at Production Guildlines on Chichester Online to organise my folder.
• Edit my images to make them appear more darker & relate to the genre Horror more by adding textures blending in with the images.

Afte recieving feedback from my DVD Menu, i have looked at the Production Guidlines & have ordered my folder correctly & created a contents page indicating what pages are within my folder. I have also edited my images with added texture of 'ripping', & de-saturated the images, to make them appear darker & scarier, also to relate to the genre more.

Reflecting on my Progress

 Through this DVD Menu Assignment I've learnt:

• How to add animation & link pages in Encore, by in Adobe Photoshop with the animation export & render so it will convert to a mov, then import it as a timeline into Encore.
• Aspects of Adobe Photoshop CS3, i also had background knowledge, however from this assignment I've learnt the use of History tool, Clone Stamp Tool, Dodge Tool, which has helped me so much when creating my DVD Menu.
• The use & importance of Mood boards, I've learnt the use of mood boards which is created by cut outs from magazines, images from the Internet, annotations, fonts etc, & the importance as it enhances the development of your ideas furthermore & creates the mood of the genre.
• The importance of Research, previously doing GCSE Media & AS Level Media, i did a lot of research, but this assignment made me realise there's never 'too much' research, research is vital in the media industry which I've found out, & it does help with developing ideas.
• Through research into DVD Menu, i learnt what a rollover effect is, when selecting a font or image it highlights so you know what one you're choosing, it is interesting making my own with the codecs.
• I learnt how important Canvas size (International - A4 ) & resolution (100-150) is on Photoshop CS3, it has helped me a great deal, & I'm glad i learnt this, because canvas size & resolution makes a massive difference.
• Being introduced to the website Blogger for coursework, i've really enjoyed! I can update & show my work, what i've learnt, problems, new skills & when going back & reflecting, it's so much better then just having it in a folder. Also being seen on this website, is like my own website of my work & thoughts, i think it's such a good idea, & you can represent your work how you want, not just on paper.
• I've learnt about Different Image file formats which i'm really glad, e.g. Psd's to keep all layers to go back & edit, which has helped me a lot when creating my DVD Menu, i never knew this before & woundered why i use to have some problems when trying to upload & they were either too big or would refuse, & also JPEG to save an image & be able to successfully upload to the Internet, which i didn't know before, & has helped me when i created my own Website & to upload on Blogger.

Completion of DVD Menu in Encore

I have now completed my DVD Menu in Encore with all inter-links. I've linked all 7 pages with each other & with a Easter egg to link back to homepage. I'm really pleased about my DVD Menu, however there were down sides. I had to alter some things, i highlighted the images but it wouldn't appear on Encore, this was a problem.

To resolve this problem i, therefore had to change it & instead highlighted the font of the Scene Selection which i prefer now. The genre i was going for, Horror, i feel is successfully portrayed across to the audience, with the colours, images, fonts etc. & is how i visually expected of my DVD Menu. I also added my Animation which was more in-depth then i thought, but after some investigation into Encore i soon found to export an image in Photoshop as 'render video' then import into Encore as a Timeline. After this, i linked them all together & i'm really pleased with  it. I'm now going to download my audio of Horror sounds to then import into Encore onto my Main DVD Menu. I'm going to use a sound which presents Horror, e.g. screams, wolfs, witches etc. These all imply the Horror Nature.

Preparing for Encore & Progress of DVD Menu

Preparing for Encore

Encore needs Codecs to highlight rollover effects for images & texts. I have put all layers into specific groups i.e. texts, images etc. with their ideal codecs i.e. (=2) will highlight the text/image. I opened a new project in Encore called 'DVD MENU', & the majority of my rollover effects were successful, however some weren't.

On the scene selection the 'rollover effect', is already seen when highlighting the chosen option it doesn't change, this is a problem. I will have to change codecs & make sure all rollover effects. I still need to link all my pages but at the moment, it is successfully a new project saved. I was hoping to be able to link all DVD Menu Pages together, but unfortunately as these slight problems, i cannot just yet. I look forward to seeing my final project with rollover effects, links etc.

I have now decided to alter a few things, as there are slight problems with the rollover effects, I've decided to highlight the text as a rollover then the image, i think it appears subtle but more effective. I've also linked all DVD Menu Pages together successfully with links to go back to homepage also, I've put it into my DVD MENU Project on Encore & imported my Animation.


Progress of my DVD Menu

My DVD Menu pages are complete & ready for encore, however i have made some adjustments. Firstly i created & made my rollover effect a hand holding a knife, which i felt related to the genre Horror, however my DVD Menu i wanted to be simple but still effective, & i felt as if an image for a rollover effect was too much & made it slightly confusing & defeated the point of keeping it simple & clean. I therefore changed it a simple roll over effect colouring the Title option red, to relate to the genre Horror and represent blood. I prefer how I've changed it & i believe it keeps with the simplicity throughout my DVD Menu but still effective.

Story Board of Animation

For my DVD Menu, i have added the element of Animation to appear more scary & spooky. My Main DVD Menu is a simple image of a skeleton doll hanging from a tree. Therefore i have incorporated animation through animation frames, i've made the first frame opacity of 0% so the image doesn't appear at all, i have then duplicated this frame & made the 2nd frame opactify of 100% therefore the whole image shows in its fullest form. I then clicked on 'tweens animation frames', where the in between frames show the progress between the image seen as nothing to showing. I chose this animation, to create the feel that the skeleton doll is irocincally a 'ghost' & appearing from a tree. I feel this gives a creepy/spooky fell & effect & works well. For the animation, i also created the storyboard with the frames to show visually what i planned & now have achieved.

Update of my DVD Menu Pages

I have now completed my DVD Menu Pages which were editted & completed within Adobe PhotoShop CS3. The pages consist of; Play, Scene Selection, Extras, Audio Set Up & Subtitles. Throughout each page i have kept with the genre & elements which imply the genre Horror. These are print previews of each page. I'm happy with the overall outcome of my DVD Menu pages & all the elements such as; the font, the colour scheme, the images & the layout, they're just as i predicted visually in my head.




Main Menu Page

Extras Page

 


Audio Set Up Page



Subtitles Page



      

Scene Selection Page (1/3)



Scene Selection Page (2/3)

  


Scene Selection Page (3/3)

 

Mood Board of my own Images

This is my Mood board of my images seen in my DVD Menu, i have added annotations to explain the use of Fonts, Props, Images, Colours etc.  All images in this mood board are my own & are seen within pages of my DVD Menu. The font seen is also from my DVD Menu, the red symbolises blood to enhane the nature of the Horror genre. All props seen were brought for this Photoshoot for my DVD Menu, i'm pleased i brought all of them, even though some are only used once throughout my DVD Menu. I brought props such as, Warning Tape, Glow in The Dark Spirit, Masks, Knifes, Fake Blood, Hanging Doll etc. I feel all props portray the genre of Horror really well & i believe all aspects from the Font, Images, Colour Theme successfully portray Horror.

Making my DVD Menu Pages

In the making in my DVD Menu pages, it is vital to make sure all elements related to the genre, therefore putting this into consideration, i kept the dark colour theme of red & black throughout every DVD Menu Page, & the Font i kept red with an effect of seemingly like blood. The images throughout the DVD Menu were fairly dark inititally as i took them at night, however i still touched them up by editing them on Photoshop. I used effects such as brightning & contrasting to create a tense tone, i also de-saturated some slightly to make them appear even darker & slightly black & white. I also changed all colours within some images, in other words with the lasso tool, i highlighted certain areas of the image & by inverse, editing different areas, i.e making most of the image black & white & editing some of the areas in colour to stand out more & to enphasise the red colours.

I have now completed my DVD Menu pages, & i'm very pleased with them. I've made them simple, clear & clean but still effective & scary. I have made pages for; Main Menu, 3 Scene Selections, Audio Set Up, Extras, Subtitles. I took around 300 images, therefore i had to narrow it down & choose the main ones to edit, i narrowed it down to around 20 of the best ones & editted to the nature of Horror. Most Pages were split-screens, where half of the page is a plain background & the other half is an image. The other ones were the Scene Selection pages, which i knew from the start i wanted to make different, i decided to use the style of polaroid images, as i wanted to portray the scene selection pages as a 'crime scene board' & the seen images are for the police as 'evidence' of a mass murder. Therefore in Photoshop i created a polaroid layout & individually added my chosen images inside the polaroids. I'm pleased in how the Scene selections look, they are just how i expected.

Overall, my DVD Menu Pages, i'm happy with & i have kept with the genre Horror through elements throughout the pages. I've kept the colour theme, image tones & layout moderately similar, as i wanted to portray a scary, simple DVD Menu, the clear nature of the DVD Menu i felt would add a creepy effect, to portray a tense atmosphere & loneliness.

Taking my images

This is an image of a 'hanging skeleton', which i hung on the tree, i felt this image was simple but in effect
still very scary as you initially don't know what to think about it. I edited this image to black & white & with the
history tool brang the colours of white & red black, to stand out.

My boyfriend tied up in a chair with warning tape to appear as a 'victim' in my 'film', his facial expression also
scared, to emphasise his danger, i felt an image like this would question the audience such as, 'who tied him up?', 'whats happened?'. The effect i was going for. I also edited this image by De saturating it & using the curve tool to brighten & contrast.

A simple image of a pole on a trampoline with fake blood written 'die' on it, which would imply Horror & that people are in danger & there is a killer about. I also edited this by using the curve tool to brighten & contrast to make the red blood stand out more in contrast with the grey pole.



A simple image of a clock, i felt would look effective as the clock is old & timed late, i wanted to use this in my DVD Menu by saying 'times up', to portray danger, death & anxiety. I edited this slightly, as from being taken at night in the dark, it was fairly dark but slightly using the curve tool by contrasting & brightening the image.



I have now taken my images or Horror. One night in half term, i spent taking my images for my DVD Menu's. I brought lots of props to portray Horror; Masks, Fake Blood & Knife, Warning Tape, Glow in the Dark Spirit, Fake Arm, Skeleton, Hand gloves etc. I used these when taking my images, my actor was my boyfriend Leon, who modelled the masks & portrayed as a 'killer'. The images were taken in the woods in Goodwood & in a garden. I used close ups of the masks to portray the danger & scare the audience, & long shots for DVD Menu pages images. I edited a few in Photoshop CS3 & enhanced, contrasted the colours. Also using black & white to create a more tense image.

I'm pleased with all the images i took & i feel they portray the genre Horror, & the use of props has enhanced the danger & horror within my DVD Menu. I'm now moving onto created pages in Photoshop CS3 for the Main Menu, Scene Selection Pages, Extras, Audio Set up & Languages. My expectations & visual thoughts are exactly how i wanted in these images. I edited in Photoshop & changed colours, lighting, cropping etc to enhance the nature of Horror. I experimented with a number of props to portray different aspects of Horror e.g. Scary Mask, Someone Hanging, A simple doll of a skeleton on a tree to look creepy, a Glow in the dark Spirit to symbolize a sign of some kind, & make people ask questions.



An image of my boyfriend in a mask which was red anyway to emphasise the 'bloody theme', also in this image i brought a 'fake knife' & put him in a pose to threaten & scare the audience, i edited this by De saturating the image & making the colour mainly only the red mask, to stand out & appear more scary. 



This image i decided to have my 'killer' character sitting on a chair with a 'fake arm' & 'fake knife'. Looking directly at the audience as if the character is again threatening the audience. I edited this one by De saturating, & with the history tool showing colour only on red, e.g. 'blood' on the knife & arm, red mask, i feel it's stands out & is effective.

This is a 'glow in the dark spirit' i brought, my idea of using this was to portray darkness & show it as a 'sign', from an unknown 'killer', i thought this was effective & the yellow stands out. I lowered the shutter speed on the camera to achieve this 'moving' effect to add effect. I simply used the curve tool to brighten & contrast as i felt the yellow was already very bright.

This image is quite disturbing, but then again Horror films are disturbing in themselves. This is 2 images cropped into one, i achieved this by taking an image of my boyfriend standing on a chair & then his danging legs & cropped them to appear as if he is 'hung', i used the clone stamp tool to make the trousers look the same. I put a bin liner on his head to enhance that he has been hung. I edited this image by brighten & contrast & also desaturated it to appear black & white and by using the history tool leaving the warning tape still yellow.

Update of Pitch & Development

On Wednesday i presented my Pitch/Proposal to the class, which included all my ideas of;

• Colours; Red & Black
• Fonts; Blood
• Images; Scary
• Characters; Masks etc.

My Presentation from Prezi also included my research of what I'd like my DVD Menu to look & how to portray the genre Horror. I told the class how I'm going to relate the genre to the elements throughout my DVD Menu for example Horror is dark, gory & scary, therefore I'll use dark colours to portray the darkness & use elements such as blood, masks to scare the audience. I pointed out my target audience & there likes/dislikes & what  i need to show to intrigue my target audience. I was pleased with how my presentation went, i included everything that was asked, & layed it out well. The Feedback was very good & I'm glad i used the newly introduced to me, programme Prezi, it was the first time i had used this website, & i will never go back to PowerPoint, i find Prezi is fun, easy & exciting. It looks so much interesting & appealing, layed out how Prezi does.

I am now visually imaging my DVD Menu Pages; the images, layout, fonts etc. I have portrayed them out onto paper to develop my ideas further as i go. I have sketched out the layout of my DVD Menu's. From the past weeks, i have researched throrough into Horror & Thriller & know the elements which should hold to portray these genres. I've also learnt about Codes & Conventions within DVD Menu's & the main feature elements, which has helped me when planning & researching the elements of the genre Horror. The Codes & Conventions such as, roll-over effect, images, moving images, sub-menus are popular elements within DVD Menus, which i'm going to take on board when creating my DVD Menus.

I am now going to start producing my moodboard of Horror, to portray all the elements related to Horror such as, Colours, Fonts & Images. I'm also starting to think about taking my images very soon.

Mood Board

This is my Mood board of my genre Horror which portrays elements of horror such as Scary images, Images of masked people, Dark font of Red & Black, Textures related to Horror. I also added one of my own images which shows elements of Horror, the pole with 'blood' on saying 'DIE'. The images used in the Mood Board portray danger & scare the audience, they're powerful & striking. The font is red symbolizing blood & relates with the blood splattering across the Moon Board. This Mood Board enphasises how my DVD Menu pages are going to look, with red font to represent blood. Dark, scary images of Masks. Textures such as Tape. Overall my Mood Board of Horror includes elements of Horror such as;

• Dark Bold Colours; Red, Black & White
• Dark images using dark colours of either a character in danger or a 'killer' to intrigue to the audience.
• Textures related to Horror of Blood splattering to imply danger, type to suggest a killer will use tape.
• I've also included one of my own images of a pole of 'blood' writing of 'Die', to portray Horror.

Here's my sketches for my DVD Menu: