New Assignment on Television Advertisement. I have analysed a number of Existing Television Adverts where i highlighted the structure of the advert & techniques used within that advert to convince the audience the product is a life changing essential, I also looked at the characteristics of the advert to enhance the product as a must have. I analysed existing Television Adverts including: Diet Coke, Kellogg's Corn flakes, 3 Internet, Pepsi Gold, which all held different techniques, structures & characteristics to portray the product. I am proceeding to collect research of these adverts to then produce & publish into a written document which will highlight & explain the styles of techniques, structures & characteristics within the adverts. This is my work in process which identifies what techniques, characteristics & structures are used & what effect they have on the audience towards the product.
Techniques
Techniques used within adverts such as; Hidden or overt messages, Emotional response, Solution to a problem, fear or concern etc, are used to add more of an effect & feeling towards the audience, for them to feel they ‘need’ the product, for example, Coca Cola Light uses the technique of Solution to a problem, the Advert is at the workplace & portrays stress, & the solution to the stress is the ‘Coca Cola’, which would stick into the audiences mind, & when they’re stressed in the workplace they may result & confined in a can of Coke.
Characteristics
The Characteristics of products/services such as; the benefits & advantages offered, the emphasis of the unique selling proposition, lifestyle appeal & brand identity persuade the audience the product is beneficial & needed. For example, the advert of the Blackberry Mobile emphasises it’s advantages & benefits such as; Email, High speed Internet,2 Megapixel Camera & adds the slogan, ‘it has the intelligence you require, with the beauty you desire’, to portray it is a highly beneficial & unique product.
Structure
The structure of the Advert is the way in which the advert has been structured to portray elements such as; Humour, Drama, Documentary, Animation, whether or not it’s realistic or not realistic, structures such as these alters the memory of the advert, for example, if the advert was really dramatic or humorous, whenever the audience see’s this product they will associate it & memorise the structure within the advert. For example, I analysed the Spice Girls Tesco Advert, which used the structure of Humour, as the Spice Girls were shopping in Tesco’s, when they’re rich girls & Tesco’s is the least place they would visit which made the advert anti-realistic, this was used to emphasise, Tesco’s is so good, rich & famous people use it.
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