Through research, I found there a number of techniques used for filming productions, which are all necessary for any type of filming production such as; Advertising, Movie, Trailers & so forth. Techniques such as Camera angles, Editing, Special/ Sound Effects, Location, MISE EN SCENE, are all important aspects & enhances the quality of the development and process of the final product.
Camera Angle/ Shots
Through research, I found that different camera shots can show different emotions and feelings, for example a close up of someone crying will emphasise the emotion and the audience can have more of a feeling to it, where as a long shot of someone crying isn’t so effective, as the camera isn’t focused on just them and will show other aspects within the shot which will take attention off the character, whether it’s a lamp or book in the film etc, will still draw the audience’s attention to that also. Through research, I found camera shots such as; Long shot, Close up, Med Long are most popular however, there are extreme close up and extreme long shot which can be used to emphasise a feeling or draw the attention to much more. Camera angles such as; high angle and low angle are popular, and can change the perception and the power of the character, for example, high angle can look down on a character which make them appear powerless and inferior therefore portraying their character with less importance.
Editing
Through research, there are a number of ways to edit a piece of film, by cutting shots to make them appear fast paced. Through research another editing technique, which in my Treatment I have shown as my idea is Montage, which shows the emotional impact & visual design through the editing of many shots. Other editing techniques I found which can help me with ideas for editing my shots are; fade, dissolve, cross cutting, continuity editing which is the most popular & creates action that flows smoothly across shots & scenes, where it’s as if there are no different shots, it just continues as one big shot.
Special Effects & Sound Effects
Through researching sound effects I found they’re greatly important to emphasise the nature of the scene, for example, if it’s horror, there may be use of a sound effect of screaming to emphasise & scare the audience. There are hundreds of sound effects which can be used to alter the nature of a scene & emphasise a specific emotion or feeling such as; animals, music loops, crowds of people & many more. From research into special effects I found out different effects which can be used in a scene to enhance the realism for example, material such as fake blood to enhance the realism of a cut on a humans body. Special effects such as Green scene where you can add video or different backgrounds to change the scenery of the shot.
Lighting
There are two different types of lighting in media, the natural light and lighting from a torch, lamp etc. Lighting is as important technical aspect, it changes the mood of the scene, e.g. if it’s natural lighting at night, can create a dark mood, in contrast to, in a bright studio with spot lights, will create a more up beat mood, and will highlight the characters more. Lighting can be used to make a character seem spooky or can highlight specific aspects of a character, if a character is crying, the character is more visible with brighter lighting, however if there was not much lighting used could possibly emphasise the emotional mood.
MISE EN SCENE
This includes all the elements in front of the camera which compose the shot such as; the props & performance, characters costumes, shots, lighting etc. Which emphasise one essential aspect: the basic building blocks of the film, the shot & the cut which allows the film to achieve texture etc.
A similar/ Existing product of Kit Kat Advert, which uses techniques such as; Humour.
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