Group Work and Ideas for TV Ad

Group Tasks
 

We have been put into groups of 3/4, in my group I have been put with Matt Long & Kathleen Turingan, which I am really happy with, they are both hard working & thrive for the best grade. We communicate really well & have been allocated roles & tasks to complete work by the production schedule, so far all work has been successfully completed & we put our up most effort into the work. Tasks for completing work is as following:

• Myself: Treatment, Script, Techniques, Resources & Budget.
• Kathleen: Similar/Existing Products, Legal & Ethical Considerations, Shooting Schedule & Script.
• Matt: Client & Audience Needs, Target Audience, Storyboard, Risk Assessment.

My part of the proposal was also about the Genre & Characters, in which I identified the specific genre of our advert & the characters within the advert.

Development of our ideas

Through our first minutes meeting, in my group of myself, Matt and Kathleen, we shared our individual ideas on a potential advert for either Diet Coke, Sure, Kit Kat or a Mobile Phone. Myself and Kathleen presented ideas for KIT KAT and Matt presented an idea for Diet Coke. Kathleen contributed an idea of, Pirates & Ninjas fighting for a Kit Kat throughout the advert, this wasn’t chosen as, being may associate Kit Kat with fighting & fighting isn’t a positive way to advertise, the audience may be offended. Another reason we didn’t choose this idea, was we felt the actual idea of two funny characters fighting over a Kit Kat was different & fun, however seeing a 30 second advert of 2 characters fighting would be boring for the audience & would become tedious.

 Matt’s idea was for Diet Coke, where a couple are shown before the camera, with some audience seen talking in the background behind them, then when one of the couple goes for a kiss, he accidently elbows a can of diet coke, then in slow motion the diet coke falls over, & there are continuous cut shots of the couples shocked faces with the extra actors behind them shown with shocked faces, with the use of still shots to emphasise the panic of the diet coke falling over, then one of the characters saves the diet coke. We didn’t choose this idea, as the diet coke falling over is being shown as a tragic event, therefore people who have experience tragic events, may feel the advert is patronising & stupid. Another reason was because, the use of slow motion may be difficult as all of us haven’t used a slow motion effect before.

Through discussion of our individual ideas, we talked through the process which would go through for the adverts with Limitations and Risks. Potential Problems with ideas such as; one of our ideas were for Kit Kat and a montage of scenes of people in costumes presented as cartoon characters, hero’s and villains etc, they would be fighting over a Kit Kat, this would be a problem as it is associating the product of Kit Kat with fighting, which causes a negative effect with the audience. Through discussion which came to a conclusion of the best idea for the television advert would be the idea I came up with, however the other two members of my group have incorporated there own ideas with it.

Our final idea

This is a write up of our final chosen idea we are going to carry forward with, characters, scenes, location etc.The Television Advert of Kit Kat which will be based on Drama with a realistic style with the use of different age group of every day people & every day locations. The Advert includes a montage of clips of different characters of different ages in different scenarios. The message of this advert is, you can have a Kit Kat whoever you are, whatever age, whatever situation. First character introduced is a 4 year old happy boy who enjoys running & being energetic, this is shown by his scene, he is running along a beach towards a bag finding a Kit Kat. Second character introduced is a middle aged man aged 46, who is shown hard at work hedge cutting, he then takes a break to eat a Kit Kat. Within the next scene (3^rd scene) 2 teenage girls, both 18 years of age, in casual, trendy clothes who enjoy socialising & playing in parks, this is shown by them happily swinging on the swings. Within the next scene (4^th Scene), a middle aged women of 56 and her daughter of 18, are sitting around in a living room of a family house, the emphasise of close family life are shown by cuddles between characters, then the mother takes out some Kit Kat's from her bag for them both. On the 5^th Scene, it is set in an office of a young adult in smart clothes working at his desk, with a pile of paperwork, he is shown with the stress of the workplace & is relieved by a Kit Kat bar. On the 6^th Scene, 2 teenagers of 16-17 are shown in trendy clothes socialising on a train travelling somewhere, there boredom is shown through their facial expressions, they’re to happy when consuming Kit Kat bars. Lastly, on the last scene, set in town to portray every day life & living, an elderly couple of 60+ casually walk through town with shopping bags to portray there interest in shopping, consume Kit Kat bars.

This is the television advert, advertising Milky bar which used the montage style to advertise, when watching this advert, the shots are sharpe and quick with the journey of Milky bar through history. We hope to produce a television advert for Kit Kat with the montage style similar to this to advertise our product Kit Kat.