Friday 8 October 2010

DVD Menu

We're now investigating & researching into DVD Menu's as our next assignment. We have looked at a number of DVD Menu e.g. Hangover, Fahrenheit 9/11 etc. I've learnt there are elements & code & conventions of DVD Menu's to imply the Genre of the film. Elements, Codes & conventions such as;
  • Rollover effects (When you select an option & it highlights)
  • Colour Scheme
  • Images
  • Fonts
  • Animation
  • Textures
These all would relate & link to imply the nature of the Genre. E.g. For the Genre of Horror the elements would be similar as the following;
  • Rollover effect- White font to Red
  • Colour Scheme- Red, White & Black
  • Images- Dark & Scary
  • Fonts- Bold
  • Animation- A character appearing from the DVD Menu
  • Textures- Blood, Tape, Knifes etc.
This is an example of the elements which would portray the genre Horror. Horror is very dark & scary, therefore the colours would have to be dark to imply this. The colour Red is always popular when showing Horror, as it represents blood & blood is closely seen with Horror as it implys death & danger.
We've been given the choise of Indie Horror, Indie Drama, SCI-FI & Childrens Animation, i've listed the elements & codes & conventions which would be seen & used to portray the specific genre.

Children’s Animation
Colour Scheme:
Children like bold, bright, exciting colours to keep them engaged. Children can be easily distracted so it’s key to keep them engaged. The colour Scheme for children; Bright yellows, reds, blues, greens.
Font:
To keep the children excited, fonts should also be big bold & bright. Therefore Big bold fonts, using the colour scheme of bright colours.
Images:
Moving images to keep them intrigued in the DVD Menu of bright, happy characters; cartoons. Animations of bright characters.
SCI-FI
Colour Scheme:   
Dark Metallic Green & Black, Greys. SCI-FI is very scientific & related to space with is black. When presenting SCI-FI films these colours are associated, therefore, I would use Black & dark metallic greens to present my film.
Font:
The fonts used are very hi-tech, modern & scientific relating to the science-fiction genre, therefore I would use ‘computer’ scientific font to enhance the modern, hi-tech theme of the genre.
Images:
Images are very hi-tech & technological relating to the science fiction genre. I would use moving images of hi-tech, modern elements, such as robots, computers etc. The DVD Menu would be very technological & hi-tech. Heavy Animations.
Horror
Colour Scheme: 
Horror films use dark colours to relate to the dark nature of the film. Black & white, red are associated with Horror films I found, as it can represent blood. However I would use Black  & yellow to make the characters glow & stand out.
Font:
The Fonts use are very big, bold & dark to stand out & to relate to the genre. I would use big, bold yellow titles to stand out.
Images:
Images are also dark & scary to relate to the genre. I would use Static images & Moving images to show scary clips from the movie, & shocking static images. The images & moving images would be dark & bold, to scare & intrigue the audience.
Drama

 Colour Scheme:
Drama films base on realistic characters dealing with emotional themes such as; Drugs, Alcohol, Love, Religion, Crime etc. Therefore the colour scheme would range heavily, but would still use very bold colours to emphasise the drama. For example Love would use Red colours & hearts, where as Crime would use darker colours such as black & yellow. I would use Red to imply a Theme of Love to stand out & contrast with a white background to also portray the innocence and drama.

Font:
The fonts would also range a great deal, as drama as such a wide range of dramatic aspects & themes. I would use bold red fonts to relate to the red colour scheme & contrast with the White background.

Images:
Images would again, range as the themes vary, however as my theme would be Love, i would take images of couples together ' in love' & use poses of them kissing, cuddling, etc to imply the nature Love & relate to the colour scheme & font.

After thorough research into these 4 genres, I've decided to choose Horror as i find it interesting with the use of dark colours, dark images & textures such as tape, knifes, blood etc. I personally enjoy Horror films & how all the elements relate & enhance the genre, however i haven't chosen Horror because of this, I've chosen this as from researching DVD Menu the movie 'Crash' a Drama Thriller, used Polaroid Images to portray the characters within the Film, i really like the use of this, & from researching into it, i feel Polaroid Images remind me of Crime Scene Investigation, where they have images like this of the victims, therefore i decided I'd like my DVD Menu to include Polaroid Images to enhance the scary dark side of the genre. I'm still researching into Horror in-depth & have found textures I'd like to use such as, Duck tape, Warning Tape, Blood etc.

This is a deconstruction of the film 'Friday the 13th' which i've highlighted the colour scheme, font, images etc. All the elements portrayed & the feel of this DVD Menu is what i'd like my DVD Menu to similarly look like.

More Research into the 4 Different Genres of; Indie Drama, Indie Horror, Children's Animation, SCI-Fi, These are screen shots of the pages from Microsoft Document;





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