Introduction to Assignment 3

We have now been introduced to our 3rd assignment which is print based for a magazine. We were introduced to 4 briefs of; JVC, Tentley Tea, Ash Publishing and EntertainXYZ Website, in which I annotated on and through learning the structures of different briefs, identified the structures of these briefs and highlighted the advantages and disadvantages of different structures of briefs. The structures of briefs which I have learnt include: Contractual, Formal, Informal, Negotiated and Tender, and all structures hold different purposes and styles. Through learning the structures of the briefs, I can now identify what structure a brief uses. Different structures are used in different ways, Contractual is a contract between a client and responder whereby they're paid to respond to the brief in a certain amount of time. Formal is whereby a meeting could be arranged with the client where they outline their needs and requirements, informal whereby the client could call you and discuss the requirements over the telephone. Negotiated is where the client and the responder work collaboratively together to discuss and agree on aims and objectives, and lastly, Tender whereby some briefs are sent to several companies by either post or email and they're invited to respond with there own ideas for them to be considering in competition against other suppliers ideas. I am confident with briefs and feel i'm good with time management and can work to a brief successfully.